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Of course, we keep our sales numbers to ourselves whereas many of these companies use them as a PR crutch. I would rather refer to this list as the "Top 500 ecommerce sites that announce all of their proprietary information to the world".
<confession>I guess that sounds a little nasty, maybe I'm subconsciously jealous that we'll never make the list. Then again, we'll never show up on the big boys' radar either. :) </confession>
This subject came up last year. Some people said that book was mostly a ripoff for the high cost. Contains revenue **estimates** on many sites.
Looks more like a diversified list of 500 representative high revenue commerce sites.
I'm sure we all have examples of sites we are sure are doing pretty well.
For example, I know of a site that does 40 million a year. Do you guys think it is too small for #500? (possible I guess!)
I would be interested to know how the generic domain based stores benefited over the 'brandable' type domains in terms of saved marketing expense etc.