Forum Moderators: buckworks
I've heard of "Bait and switch" laws before, but am I really obligated to sell this item to him for a buck?
Otherwise, an innocent misprint could, say, put a car dealer out of business in a day while giving buyers an undeserved windfall.
In general, the magic four characters required to clarify this situation are "E&EO", preferably in the footer of every page.
You may be able to diffuse the situation by sending him off to one of your competitors who offers a 'price match' or 'double the difference' type offer!
I learnt this from dealing with 'cheque in the post' clients... once they've stated that the cheque is in the post they lose their ability to claim that the money isn't owed or the work is substandard, etc.
otherwise, what is to stop dubious advertisers "mistakenly" advertising products at ridiculously low prices just to ensnare customers?
Matt
However, as a concession to an unsatisfied customer, you may want to offer some sort of "make it right" offer. A nominal discount on the item or something like that.
At least that way as a merchant you can show you tried to do something fair.
In that case, would the seller be "required by law" to make the sale for $150 in the US? What about the UK?
I know it's a hypothetical question, but probably occurs more often than the $1 price tag example.
Under certain circumstances a contract is void - if, for example the seller took $1.00 for the Mona Lisa. Such a contract could never be fulfilled. Equally, an error might void the contract, but the legal position would be decided by a court according to relevant case law.
You aren't obligated to sell it to him at that price but if you already took the money for that product...even if it was $1 then you completed a transaction. He came through with the funds and now it is up to you to come through with the product.
If you stopped him from ordering it before the transaction went through you are most likely in the right.
I would suggest setting up a duplicate of your site that isn't accessible to the public... make your changes there first... review them and then launch the changes live after launching them in the test site.
You don't want this to be a re-occuring issue.
Play games with him. Take his card number incorrectly, when he calls to complain about non-delivery tell him the card didn't work and take another one, send him a snail mail letter to say the number is wrong, take the first card again, forget to send him the letter in the post, or send it to his card company by mistake.
This is really bad advise... If you take his card number you are accepting his offer of $1 for this product which will place you into a sales contract with him. Then you will have to come through with the product.
Tell him you are not willing to let him benefit from a mistake that was caught before it was too late. Send him some inexpensive promotional item and tell him how sorry you are for the trouble this has caused him.
If he wants to get pushy with the law be honest and tell him you know of no such law and that he should contact a lawyer.
[edited by: Demaestro at 8:22 pm (utc) on May 25, 2007]
The bigger question is, "what if the mistaken price was $150, and should have been $200". Then it's not so obviously a mistake.In that case, would the seller be "required by law" to make the sale for $150 in the US? What about the UK?
I know it's a hypothetical question, but probably occurs more often than the $1 price tag example.
No he wouldn't be... maybe this isn't the case in some places but in most free markets you don't have to do anything. It has been said but I will re-say it.... the contract isn't in place until an offer is made AND ACCEPTED. If you refuse the offer there is no contract to sell.
The only thing about the incident that angered me was what I perceived to be false pretense on the customers part. He first claimed that he was calling to warn me about the mistake so that I would not suffer greater loss if others who might also take advantage of this error. The good samaritan who demands to be compensated for his good deed. It just seemed very disingenuous.
If it was reasonable mark down, 50% or less, I'd probably honor it, but this was too much. I would have offered him a %25 discount for the trouble, but when someone starts making demands then I usually loose interest in making offers.
~
Re: playing games & bad credit card numbers.
I wouldn't want to play games with a customer no matter how annoying the customer or the circumstance. Word of bad transactions spread too quickly on the internet, and any appearance of impropriety on my part would effectively nullify my argument in the eyes of other potential customers.
Games just make you look ether shady or incompetent.
~
In California, the law is intentionally vague to strike a balance between protecting the consumer against "bait-and-switch", and protecting retailers in the case of an honest mistake.
I haven't read it in a few years so this isn't verbatim but the there is a clause that says the retailer is only obligated to honor the price "if a reasonable person would believe it to be true".
He's probably just blowing hot air to see what he can get out of you. We have all had customers like this and it won't be long before he loses interest.
William.
If the $1.00 in question hadn't been taken from the would-be buyer, there's no contract and no obligation on the seller.
At least this is how it is in the UK, and from what I've seen is the same in the USA.
If it does go to court, it's a matter of Tort law and the judge makes a decision as to what's "fair" based on precedent.
If someone is riding you for listing a $100 item for $1 by mistake, blow them off - you don't need a customer like that anyway. They're just wasting your time. For $100 no one's going to take you to court. Go back to paying attention to valuable customers.