duplicate product data across multiple sites

will this affect rankings?

[asamm]

We are developing a white label solution that will launch very soon. Basically, we are targeting businesses and organisations that have a web presence. We will be providing them with a solution that can be bolted onto their existing website seamlessly. All white label sites will feed from one master database as well as our own website which we really want it to rank well on SEs. And earch white libel will have different urls;
Will this duplication of data have any affect to our SE ranking?

any advice will be appreciated

[lorax]

Welcome to WebmasterWorld,

>> duplication of data

Short answer is yes. Duplicate data, and probably especially product and category data (because they typically don't contain many words), is likely to hurt anyone who has the same data.

[asamm]

Thanks lorax for your reply,

so what is the workaround? What measures can we take now to reduce this side effect? How big an issue is the duplication of data to SEs?

any ideas?

[Ledfish]

I would guess it would be writing completely different description for each site. The description need to have enough of description that each sites product description will be unique.

The days of using the manufacturers product description or just the simple stuff like size, color, material, etc. are long gone.

To get those pages to rank, you going to have to have alot more to say about the products.