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Yahoo Inc. said late Tuesday that it's introducing a new feature in cooperation with Yahoo partner eBay Inc. Yahoo Chief Executive Officer Terry Semel, in a conference call with financial analysts Tuesday, described the new features as one that involves eBay's PayPal online payments feature, and "provides merchants and advertisers a more streamlined process" for online payments. As an extension of the strategic relationship between Yahoo! and eBay, the two companies are partnering to improve the online shopping experience for consumers. Starting April 17, Yahoo's sponsored search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout.
Yahoo Introduces New Payment Feature With eBay [marketwatch.com]
Starting April 17, Yahoo's sponsored search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout.
Sounds just like what Google are doing ;)
However, Yahoo will probably benefit from working with a well known name like Paypal. Also, of course Yahoo don't own Paypal and Google have their own payment processing.
It's about time! I wonder why Yahoo did not buy Doubleclick... I agree with Jim Cramer it is time to dump Terry Semel and get a CEO that can get some deals going to compete with Google.
I'm excited about this. I've always liked PayPal and I'm rooting for Yahoo to do great things. It seems like Y may win this little battle.