Forum Moderators: buckworks
[webmasterworld.com...]
After one month we have noticed overall increases in conversions on our all of our sites. The websites have not increased traffic wise but conversions skyrocketed. We placed the seal on 6 websites that have an average transaction of $500-$2000 sales.
Site 1: 45% increase
Site 2: 200% increase (Doubled Sales)
Site 3: 75% increase
Site 4: 68% increase
Site 5: 38% increase
Site 6: 124% increase
If you are located in the US and regularly do large transactions, then you really should look into getting the seal. It already paid for itself for us.
It targets a group of individuals and builds trust with them.
The only feedback we ever got from customers regarding BBB was that we were going to be reported to them if we had any kind of complaint. The 1% of customers who were unhappy seemed to be the only ones who knew the BBB even existed.
What does an online seal cost, and what benefits do you get, other than a logo to add to your site?
"Update, week one of displaying the seal and we have seen a 3% increase in business."
After one month you noted on average 92% increase [45+200+75+68+38+124)%/6 sites = 92%].
If you noted 3% increase after one week, it would be logical to assume about 12-15% after a month (not 92%). Unless there were other factors involved...
Some of the orders were very large that really put those percentages up there. Our sales people mentioned that a few of the bigger orders that came through mentioned that they were glad to see we were members because they know that a business needs to meet requirements to be a member (Basically its not a fly by night here today gone tomorrow site)
Its a trust factor, after all if your going to find a business online and spend $20k and up in one transaction, people like to see that seal.
Some of the other benifits are networking with other businesses in our area by going to functions and meetings of the bbb. We sent one of our best salesman to the meeting and he already landed new business.
If you're small enough but doing big enough deals to perhaps 'need' the seal, it shouldn't be an issue if it's all about CS. Example: mom/pop real estate site, $500/year/expense, BBB handles all arbitration, one closing more than covers it, pfff.
>>we got zero ROI
I got zero ROI from the Google icon on my non-AdSense site search too.
Some of the other benefits are networking with other businesses in our area by going to functions and meetings of the bbb.
Reminds me of when I went to a Jaycees meeting years ago...junior execs trying really hard to "network" with fellow glad handers. Rare chance to meet 30 insurance salesmen in 30 minutes.
