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The product can easily demand more than $25 and selling it for $25 may cost some sales to people who may think it should cost more and will be wary of a $25 price. But I can probably sell a quantity for $25 and get word of mouth sales because of the good price - good from the customer's viewpoint.
Another approach is to sell the product for $75. It could easily demand $75 based on the competition. I could then pay others, through an affiliate program or other arrangements, up to $50 per sale and still have my $25. The $50 per sale bounty would motivate others to sell for me. At $75, the price is close enough to my competitors that I would lose some sales to people who would have otherwise purchased the product for $25.
This is a digital product, delivered online, so I don't have "real world" packaging/shipping concerns.
Any thoughts or suggestions on which pricing strategy to implement will be appreciated.
How much effort should I put into making the sales page, domain name, etc. different so that it won't be easy to determine that the two are the same product?
Or should I even take the time trying to differentiate the two sites?