Forum Moderators: buckworks
Yours?
Your readers/shoppers?
Your advertizers?
Not so easy a question.
women tend to scroll men if it ain't there it is se ya latter..
I'm a scroller...:)
especially if the link that brought me there said the page has something to do with it...I guess I tell myself "it's here somewhere..."
now...if the page scrolls for miles...that's a different thing...I'll usually only scroll 2-3 screen worth expecially of the page is endless paragraphs that drone on...and on....and on....
just my 2 cents
(everyone have a great weekend!)
Tera
[edited by: Terabytes at 9:20 pm (utc) on Mar. 30, 2007]
its vital, essential .... it's a no brainer
>>Has anyone seen real numbers that show that sites
>>that have the majority of content above the fold
>>perform better than those sites that haven't
>>taken these steps?
it isn't about the *majority* of information above the fold, it's the *important* information being above the fold - at the very minimum, show your potential customers what you sell, how much it is and a buy button to show they can actually buy it - if they can see this within the first couple of seconds, you can capture them, encourage them to read more, encourage them to buy - or you can hide the important information below the fold and see if they're willing to play "let's find out if they sell what i want at the price i want" ...
this has been raised several times in the past - better if you search back through old threads as there's lots of info and no need to repeat it all here
>>If i have to post 100 prods, is it better to
>>have 20 pgs w/5 per just to accomplish this?
depends on your site and the products and all sorts - why not have separate pages for each product? its your choice .... but "above the fold" is the most important part of your site ......
Back then was the Internet was so new that many people didn't know they might have to scroll. Most mice didn't have any kind of scrolling mechanism either so it was a much more manual effort to scroll.
You want to keep the three important elements to closing the sale above the fold. Think of these as the three Ps - price, picture and purchase path (Buy button).
The buying visitor will ask themselves "Is this the product I want? (Yep, there is the picture) Is this the price I want to pay? (Yep, there is the price) How do I purchase it? (Oh, there is the buy button)
The researcher, on the other hand, most likely isn't going to buy right now. They are gathering information. Product price, specs and so on. You can afford to put product details below the fold because the only people who read product details are people in research mode. They are willing to scroll to find out more, they will note your price, then will probably leave and check out a few other sites.
Researchers are not exactly a waste of your time, but certainly you will get more bang for your buck if you cater to the buyer (who has money in hand) above the fold.
