Forum Moderators: buckworks
Is it hopeless to send follow-up emails, should I still try, or do you have other suggestions to get leads to respond?
Thanks for the help!
Having said that, I follow up on all enquiries by sending them an email after two weeks. I ask them to let me know if their enquiry is still active and if I should keep it on file or delete it. This may not be the best way of doing it but what I find is that if people are genuinely interested in what you have to offer they will respond. The others I just delete.
I also ask them for a telephone number with my online form. I find that if they provide a genuine number then they are reasonably serious.
In general, the right framework to look at response to Direct Marketing efforts is as follows:
Open Rate: What percentage of emails were opened.
Click-thro-rate: What percentage of emails received a click.
Response Rate: What percentage of emails resulted in a transaction of some kind
15-20% is a very good Open Rate.
8-10% is a very good Click Rate
2-5% is a good Response rate.
The above numbers are just indicative and depends on the relevance of the DB to the email sent and the content of the email etc.
If your concern is Response rate tweak the following:
Get a more relevant db
Also email marketing works better with people who have had some history on your site/company rather than a total stranger. Try to generate DB out of your own history if available.
Keep the Subject short and to the point
WIthin the email keep it simpler, ordered, do not use flash etc unnecessarily. It also helps to have a header and footer in the email too.
Try these and hope it helps you.
Cheers,
Sreekanth.
[edited by: lorax at 1:41 pm (utc) on Mar. 27, 2007]
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