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How to make customers to use their card?

How can igin their trust? how can i get them to spend their $$$$

     

ezyid

11:56 am on Mar 20, 2007 (gmt 0)

10+ Year Member



Hello all,

I have been operating my e-commerce site for a wile.
But I have decided that the payment screen does not look professional enough, I donít believe my customers understand that their details will be looked after. I currently have a 3rd party credit card processor so this may also be off-putting to my customers.

So my question is to you,

How can I make the payment page look superiorly professional?

I could fill it us with a nicely formatted box with colourful images explaining how secure it is. But what should really be there to influence my customers to say. YES I trust you!

JesperFJ

12:25 pm on Mar 20, 2007 (gmt 0)

5+ Year Member



Hi
Do you have some statistics that indicate your customers abandon at the card payment? I have decided not to touch my payment page because very few leave at that part of the checkout.

ezyid

9:11 pm on Mar 20, 2007 (gmt 0)

10+ Year Member



Hey mate,

Yes I do, I can see about 50% of all click throughs to this segment donít pass through this part of the site.

Furthermore about 50% of signups donít even go near my credit card checkout.

KevinS

9:30 pm on Mar 20, 2007 (gmt 0)

5+ Year Member



I agree that you should see where people are abandoning your cart (Google Analytics will do the job). I don't think that people would ditch on the remote payment page, though...

An 800 number does wonders.. Most will still order online but want to reassure themselves that someone is on the other end.

Some products will attract skeptical customers. for example, I would think that tech customers would probably be more willing to trust online merchants than say buyers of knitting supplies.

Kevn

KevinS

12:35 am on Mar 21, 2007 (gmt 0)

5+ Year Member



Try making a purchase on your site using a computer that has the default windows security settings (not your computer). See if it gives any warnings. I had this problem once. My computer sailed through, but one with all the windows security enabled did not like the site.
Kevin

ezyid

10:17 am on Mar 21, 2007 (gmt 0)

10+ Year Member



Cheers mate,
Yeah I once had this issue, my site was dead for a month till I realized this, I have added my number strategically thru my site.
Thanks for the help.

Perhaps I should read a book on how to build rapport with my customers .

Corey Bryant

10:27 am on Mar 22, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What country are you in? If you are in the United States, a merchant account with an electronic payment gateway will help keep your customers on your site.

There are some 3PP that will also help you as well keep customers on your site depending on the country you are. If the 3PP is not well known by your customers or not well liked, they might not want to use them. Some 3PP will require them to be members as well

-Corey

 

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