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All and all it seems like a good deal.. good commissions, good attractive templates, etc. I did some simple SEO stuff to it (i.e. adding meta tags, submitting to the search engines) changes the prices of the meds on the site to be competitive, basically slapping lipstick on the pig.
Then I wanted to drive some traffic to it and it was recommended (by the guy I bought the domain from) that I purchase some CPC traffic. First he recommended Enhance, but after doing some research around here decided not to go with them and to look at Google and Overture (now yahoo). Yahoo let me go as far as to add all my KW's and create the ad but then declined me - and Google pretty much stopped me at the word 'widget' and told me that I needed to provide a valid widget ID.
So I'm left with a pretty site and no traffic. I'm really new to all of this and am wondering what i can do now. How do you market a site in a sea of similar sites without being able to buy some legitimate traffic? I know very little about link exchange of placing banners, and I'm wondering if that's even worth it. is it?
suggestions? help? please :)
[edited by: lorax at 11:32 pm (utc) on Mar. 9, 2007]
[edit reason] widgetized [/edit]
Honestly, I would say cut your losses now and find something else. A lot of these sites are reported for spamming at some point and usually are not worth the time and trouble
I've been doing a lot of research since the big ppc companies denied me and I've pretty much resigned myself to holding the url and not bother to dropping any money into ppc. Now I'm just wondering what I should put in it's place. i kinda think the url is that catchy (i'm like a proud father thinking his kid can dance)
Google allows affiliate sites in Adwords it just needs to be labeled affiliate. I don't see any reason why you should not be competing with everyone else if you are supplying a desired and legal product and are not involved with spam.
on friday of last week i had a rep from enhance call me after my account was locked out "for security purposes." i was little surprised at the lock out considering i did nothing besides create my keywords as phrases and there was nothing shady about them. (mind you, this is before i knew anything about the problems this industry is having) but when trying to log in i was prompted to call their customer service - which i did. so this rep that i started talking to ended up emailing me me an identification verification form which i had to fax back with a copy of my ID, both sides of a CC, and an agreement to pay an additional deposit "for at least $50."
so i did all this and we are supposed to talk again today to get my account turned back on. the way she worded it this was a standard practice on their part. "it happens all the time." whatever.
[edited by: iFixSolutions at 2:23 pm (utc) on Mar. 13, 2007]
Maybe you could specialize in something rarer like monkeypox which only comes up about 600,000 times.
"Monkeypox is a rare viral disease that is found mostly in the rainforest countries "
and tke, google and yahoo will send you to <snip> where you have to pay $295 to get checked out, but that will do you no good if the company you're affiliating for doesn't have an ID of their own - like the company I was initially hooked up with. after talking with the <snip> people (seriously ended up with the VP on the phone.. he was cool.) i found that there was only ONE company that was exempt from the rules that make up what a "valid" company is.
(here's the rules; they're really quite simple:
1. you can't accept online consultations as a valid reason to get a prescription.
2. you can only accept faxed in prescriptions from a licensed physician.
basically you can't be a one stop shop - diagnosing, prescribing, and filling.)
the one company that is exempt can accept online consultation and advertise on yahoo and google. i found out who they are and they only deal with "male issues;" if you catch my drift. they don't do pain killers, allergies, etc, like the "spam" shops do.
basically this business is pretty shady, not really worth the time, but might be lucrative once you figured out how to do it without getting banned from everywhere. personal opinion.. it's not worth it.
[edited by: lorax at 10:29 pm (utc) on Mar. 15, 2007]
[edit reason] no URLs please [/edit]
Bricks-and-mortar or e-commerce, you need to have a product or service that someone wants, that is SOMEHOW unique. there is no magic in being online. the b-school texts call this having a "proprietary" product or service
You write a business plan w an e-commerce component
You validate the assumptions of your plan
You launch your business
If the business is valid, the e-commerce program, IF well executed, should work....
[edited by: encyclo at 10:18 pm (utc) on Mar. 24, 2007]
[edit reason] no signatures please, see TOS [/edit]
Anyways, the industry is only shady if you are operating your site half assed. There are plenty of safe, secure, and good pharmacy companies out there.
The only reason the indsutry is labelled as shady is because the gov't and big pharma want you to believe that, b/c they are losing money.