Forum Moderators: buckworks

Message Too Old, No Replies

Best Buy Internal Site Design Confuses Users, Site Pricing Investigate

Lack of clarity in design / intent can instigate more than confusion...

         

techrealm

3:08 am on Mar 7, 2007 (gmt 0)

10+ Year Member



Best Buy is under investigation by Connecticut's attorney general after consumers complained they were denied deals found at the electronic retailer's Web site by store employees who pulled up a lookalike site that listed higher prices on some merchandise.

The similarity in appearance between BestBuy.*** and the internal Web site "made sense at the time," Bryant said. "Is it time to revisit it? Very likely."

Source:Seattle Times [seattlepi.nwsource.com]

So now the CT attorney general is investigating due to branding efforts that where likely a little too complete. Internal and external site look and feel and functional similarity is something to keep in mind indeed...

cmarshall

3:35 am on Mar 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would replace "confuses" with "cheats."

Essex_boy

12:39 pm on Mar 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Not nice.

cmarshall

1:18 pm on Mar 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You're right.

It's not nice to advertise one price, then set up an internal network that negates that price. I believe the technical term is "bait and switch," and that is a crime in most areas.

It's not the first time BB has been caught with their fingers in the till. They are still fending off a couple of other lawsuits that involve such wholesome practices as repackaging returned merchandise and selling it as new (I can vouch for this -they did it to me -and it was not refurbished. I remember pulling a broken, dirty mixer out of a sealed box).

Unfortunately, such reprehensible tactics are becoming par for the course with the "Big Box" crowd. If you notice, they have excellent return policies. This is because a HUGE percentage of the stuff they sell comes back. That guy in DC was busted for taking advantage of Target's return policy.

What steams me is that they could care less about the time and gas it takes me to deal with their lousy service. It might take me twenty minutes to get to one of their stores, twenty minutes to pick it out and buy one, twenty minutes to go home, ten minutes to realize there's something wrong, ten minutes to make absolutely sure, ten minutes to call BB, twenty minutes to drive back down, ten minutes to do the exchange, ten minutes to make sure the damn thing is OK before leaving the store, find out they gave me another lemon and go through the process again, and twenty minutes to drive back.

You get the drift.

jsinger

6:35 pm on Mar 7, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Add 20 minutes required to listen to the maintenance contract pitch and 30 minutes to handle the rebates there. I'd rather attend a timeshare sales pitch!

---
I almost always shop elsewhere.