Forum Moderators: buckworks
I have no coockies, no user tracking, no registration procedures, yet. Whenever we receive a new order, an php-routine in our billing-software fetches the data from the server, and provides my employees with a list of all known customer-data from the same ZIP-code, so that known customers don't get a new customer ID. A fairly strange method, I admit, but it works well and concerning our average sales-figures, this will suffice until we make 10k turnover a day.
The more orders we receive, the more I realize, that for some ZIP codes we have up to 20 and more customers meanwhile. I'd suspect this status is not far away from some sort of "nuclear-fusion", where two people, who ordered from us independent of each other, might notice, that they bought from the same small company. From this I expect an immense boost in a few years, and I have come to the conclusion that branding becomes more and more important for me, which is impossible with this URL.
1) What are your experiences, if you already managed such a shift? What are the dos and don'ts, if I want to keep my ranking?
2) is there a concise thread on branding, I missed this point in lorax'101. Any tips for the brainstorm-process in general?
3) I found an url like mybran.ch would be available (no not really in switzerland). What do you think of such an approach in general? I'm afraid the search-engines don't like the expected language abbreviates from the tld?
Are you sure? What if the new domain resides under the same IP as the old one, as a subdomain? Isn't this just similar to the www vs non-www issue? I thought a 301-redirect in htaccess would suffice, but I am not sure. This is why I was asking.
Either way, I thought you were looking at registering a new domain. Sorry for the confusion.
This might help as well:
[webmasterworld.com...]
I happen to think it's still very important. If your product is discussed on message boards many drop links using the url only. It's an inbound link with keywords. At least that's the way I look at it.
Example:
http://www.keywordkeyword/keyword
[edited by: lorax at 5:45 pm (utc) on Feb. 14, 2007]
[edit reason] delinked example [/edit]
Yes, that is what I am looking for. In the beginning I had four domains registered, targetting at different keywords, which all pointed to the same IP and content. Two years ago I split that to two different servers, one of which was supposed to concentrate on our local services, the other one for the products we sell and sent.
And with the canoncal issue last summer I put some care only one decided www-URL from each of these two ips gets indexed by google. Sorry for the confusion, but I thought that, if two or more domain-names resolve to the same IP, you have one primary domain-name and the others are called subdomains; what's the technical term for this construction, then?
> I happen to think it's still very important. If your product...
As a matter of fact I don't have ONE product the URL should cover, but almost 15000 meanwhile. I am constantly adding data-material from my suppliers to our database in order to grab that long tail. Now 80 percent of our products run as "order on demand." Since we regularly order twice a week from our most important suppliers, our customers hardly notice. But overall our domain has become so important in our niche, that I think it gets time to establish an easy-to-remember brand.
I found it particularly annoying to spell the email-address if we receive telephone calls (customers often ring up whilst offline, some because they received our telephone number from a friend or so). I know I might solve this problem with an extra,shorter mail-domain, but I find that quite half-baked and don't want to confuse my customers.
