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We are keen to put a shopping cart on our site to attract new customers but if we do this our present customers might get bit annoyed at the bargain prices we put on the website, and we obviously we dont want to lower our prices to the customers we currently make nice profit out of.
any ideas? how have any of you got round this?
me and the salesteam have had many a meeting regading this...
thanks in advance
just playing devils advocate here...
but couldnt one of our customers just create an account log in and then kick off about the prices being much lower then he is currently paying.
A thought at one of our meetings was if someone does enquiry from the website for a quote we usually get a 50% conversion and a sale. But we were thinking if people came straight on the site saw the product they want saw a nice price next to it they would buy it there and then.
[edited by: RailMan at 9:15 am (utc) on Feb. 9, 2007]
Customers I have worked wih in this situation have opened up a "retail outlet" division to market at publicly posted prices. This division has no indication of being part of the wholesaling company. If your private customers make the connection, your justification is the pricing for retail has overhead that's not involved in the transactions with the private customers.
So are you looking to sell your products direct to the consumer while still maintaining your whole sale customer base?
Have you thought about setting up a separate site completely? You could run it off the same database but give it an entirely new domain and look/feel?
Just a thought. Many companies do both wholesale as well as direct to consumer and are able to do so without offending their whole sale customers.
Another option would be to implement territory exclusions to protect your wholesale customers or give them credit if orders come direct. As long as your system could handle this.