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I know it sounds weird and depends on the product, but lets say this is something that people need time after time and I hope will be willing to pay for it.
Is it fair to say that 5 or 10% of your monthly unique visitors may buy the product or it's not predictable at all? (The thing is my ecommerce site is not up yet).
Percentage of repeat customers depend on too many variables:
- industry % of repeat customers
- your site's demographics
- your site's traffic patterns
- the perceived quality of your products
- the perceived value of your products (compared to other sources)
An estimate of 5% may be too low for one industry, while being completely unobtainable in another.
I.e widgetb is the keyword and yo go to a key word rich page selling widgetb = 1% conversion.
[edited by: minnapple at 11:05 pm (utc) on Feb. 6, 2007]
[edit reason] widgetized search term [/edit]
Assuming that you don't have a monopoly on the product and that you aren't the cheapest supplier, I wouldn't be hoping for much more than 1-2% conversion rate for organic search engine traffic.
If the look or functionality of your site is below par, your conversion rate will probably be a lot lower...
Conversion rates for traffic from other sources may be higher. For example, visitors from shopping comparison sites who already know something about your product before they click through to your site, should have a higher conversion rate.
Other than that, playing with a site's meta description and title can be interesting. If you are found organically, you have a great opportunity to influence the attitude of a prospective buyer by changing your meta title/description. Check out who the big bidders are in your niche and do what they do, but better. With your title/desc tags, you can get much more information out there than the Adwords bidders. Test and see what works out best for your niche (once again, competition is a good place to start, and they have probably tested somewhat already). The sites I work with have a conversion rate of 6%-10% (varies with season), and we're still pushing for higher.