Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks

Message Too Old, No Replies

organic vs cpc traffic

which has the better conversion rate?

1:36 am on Feb 4, 2007 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 7, 2001
votes: 0

have been watching this for a while - our cpc traffic converts at only about 60% the rate of our organic traffic


what are your experiences?

pls just state your cpc conversion rate as a % of your organic...

12:22 pm on Feb 4, 2007 (gmt 0)

Full Member

10+ Year Member

joined:May 30, 2003
votes: 0

In my experience the conversion has always been better for CPC traffic. This would suggest to me that the keywords you are using in your CPC advertising are too broad. People are clicking your broad adverts only to find you do not have exactly what they want. Try using more specific keywords and also 2-3 word combinations - I think you'll get better results.

It would probably be worth you looking at your logs and looking at the keywords that people are searching for and then including these into your CPC program.

The reverse is also true - you may find you're picking up searches for unwanted keywords - so you can add negative keywords too.


9:17 am on Feb 6, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Oct 28, 2002
votes: 0

Many variables one needs to consider here. An important one is brand. Is this your item exclusively and do you have previous marketing into your brand. We have been around some 25 years and make an exclusive product. Although other online stores sell our product the do not rank well in the search engines nor do they attempt to give but the most basic of information. So a number of people who are already customers of our brand come to us to buy because of past experience. Our CPC conversation is to percent. Our Organic is 3-4%
6:40 pm on Feb 6, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member essex_boy is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 19, 2003
votes: 7

I tend to agree with the figures from Mansterfred, Ive never had much success with PPC and find organic converts far better
1:06 pm on Feb 12, 2007 (gmt 0)

New User

10+ Year Member

joined:Oct 25, 2005
votes: 0

Our CPC conversion rate is usualy at least double that of our organic.

Looking just at Google, last year we received organic traffic from about 13,000 different keywords. Conversion rate was around 2%.

Using adwords, we bid on 185 keywords with a conversion rate of 5%.

We are constantly monitoring CPA on adwords and we quickly stop ads which aren't making us money.

4:15 pm on Feb 12, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Nov 17, 2003
votes: 0

Like Essex Boy and Mansterfred, we have never had good luck with PPC advertising. For us it might be because of the industry we are in.

The other thing for us was that the return on investment just could not justify it.

But with all that said, when we did do PPC, we had a much better conversion on Yahoo vs Adwords for like terms abd because of that, we continued with our Yahoo PPC long after we gave up on adwords.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members