Issues with Minimum Advertised Price (MAP) requirements
fiu88
5:30 am on Dec 22, 2004 (gmt 0)
Does anyone have to deal with a MAP policy? We've been through a year of hell with it...
chicagohh
5:44 am on Dec 22, 2004 (gmt 0)
Yep. It can be tough selling when your the only one following it so make backup plans/companies.
fiu88
5:55 am on Dec 22, 2004 (gmt 0)
ha ha! I've thought of using dupes to sell under map.... I've come up with so many ways to circumvent MAP, implemented them,. then had them copied by all competitors within a week! Its a never ending battle..mainly because most competitirs will try to sneak some by...and until they get caught, either you retaliate and break your Map agreement, or LOSE sales...
driving me nuts!
iJeep
11:40 pm on Dec 22, 2004 (gmt 0)
I just sell at or above MAP. Normally the customers looking for the very cheapest price will end up being the biggest pains. They just want everything for nothing. If you make double the profit and sell half the number of items you are ahead because you are paying less for credit card processing and having to deal with less problems.
Essex_boy
8:35 am on Dec 24, 2004 (gmt 0)
Whats MAP?
jbinbpt
10:57 am on Dec 24, 2004 (gmt 0)
MAP is an agreement that you make with a distributor not to sell below a certain price level. It is usually tied to advertising coop refunds as an incentive to keep your sell price at a certain level. It's meant to level the playing field.
fiu88
3:38 pm on Dec 24, 2004 (gmt 0)
I'd love to always be able to sell at MAP...we have a 45% margin there.....It just gets too tempting for others to cut 20, 25% and still make a very decent margin.... On with the MAP games for 2005....I'm making a schedule of not so blatant price cuts and incentives...basically need to plan the year out because each time a new idea is implemented, the competition copies it within a week or so!
