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Mainline press reports agree that Christmas online was good. But the popular press is often way off the mark in covering the web.
How'd you guys do in Nov/Dec?
We attend a small local group, nothing like a chamber of commerce, just a small group of business owners that gets together every month and discusses our challenges and how we overcome them. It has been a GREAT experience.
Anyway sales for everyone else in the group and in town just dropped off in December, attributing the losses to sales at Wally World. Even "Freddy's" was empty.
But on both the web and locally, our sales shot up 200% or more. See small potatoes above, this may not be much in the grand scheme but hey, 200% is 200%. :-D
November we turned over twice more than we have in any other month and in the first fifteen days of December, we turned over almost three times more than we did in November.
Closed the year around £25K revenue and 600% profit. Very pleased.
Online sales for the 56 days through Dec. 26 jumped to $23.1 billion, Reston, Va.-based ComScore Networks Inc. said Friday. The results exceeded ComScore's own estimate of a 25 percent gain for November and December, prompting the firm to raise the projection to 26 percent.
Decking the Virtual Halls
I think everyone (well, almost everyone) is still recovering from a record year. ;)
I think a lot of the gain is 25% more and bigger sites spending ever more on advertising while slashing prices.
Free shipping deals were everywhere again after having faded a few years ago.
Online retailers look set to be crowned among the victors of the Christmas trading war this year alongside an uneven showing on the high street.
Internet sales in Britain for the first time peaked during the start of seasonal discounting last week after surging more than 50 percent in the run up to Christmas, online retail tracker IMRG reported.
Online retailers winners in Christmas trading [today.reuters.co.uk]