Advertising Low ticket items - plan

[adamnichols45]

Has anybody got a good stragety on marketing cheap low ticket items.

Im talking less than £10 each.

Adwords is not really an option here.

[sem4u]

SEO, press releases, emails to existing customers - not a whole strategy but at least some things for you to try.

[Essex_boy]

I have product that sell for less than that, do not use pay per click itll cripple you.
Hire a decent SEO guy/Gal cheaper in the long run.

Do you have an affiliates program?

[p5gal5]

To market these especially cheap items, I added a last sentence to my description tag to indicate "Custom widgets from $X.XX". We rank 3rd on google for our top keyword phrase, and I've gotten a lot more organic traffic just by altering the description tag.

I refuse to play price wars in Adwords, so I never mention price in those ads. Precious adwords dollars will not be spent on a customer who is hunting for a bargain-basement discount.

If you don't have the organic results to use for free advertising...ummm...hmm. Does your shopping cart have the ability to upsell additional products when a customer is looking @ the main product detail (like an add-on)?

For example, if a customer is buying shoes, can you put an add-on like "Would you like an extra set of shoelaces?" and have a dropdown for different colors of shoelaces? These are low-end items that may not deserve their own advertising, but make great additional revenue. I implemented this strategy a few months ago and now approximately 25% of my orders have an up-sold product on them.

[adamnichols45]

Thanks for the replys.

The site is for a new range of products so these are all new ideas to take on board.

I was guessing that adwords was a strict no no though!