Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks

Message Too Old, No Replies

manufacturing your own product



10:51 pm on Dec 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Have any of you gotten to the point where you manufactured your own custom product/label?

Say you have an apparel store (or anything else for that matter), and after becoming comfortable in the given industry/niche you went out and outsourced some company in China for a product and slapped your private label on it.

What have your experiences been with this? Did you end up going the wholesale route?


11:01 pm on Dec 6, 2006 (gmt 0)

10+ Year Member

We started out manufacturing our own apparel products.

Later we started looking to outsource some of the production. Sticky me if you want some resources to help you get started.


5:12 pm on Dec 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I can see how many people would want their own clothing line, it seems to be a ego thing for some hehe.

Obviously the hardest thing is building a brand for yourself, but I guess to make it easier it would be to target some kind of a niche market. I guess that is why many celebreties go the clothing route since they have an established name already.


7:02 pm on Dec 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I guess that is why many celebreties go the clothing route

Ego. Absolutely. Therefore potential poison for 99% of those trying it. Also developing private label is a great way for department store buyers to juice their resumes. Doesn't mean PL makes business sense.

10-20 years ago every U.S. department store jumped on the PL bandwagon. Now they're all part of Macy's or out of business. LOL!

Consider private labeling when you get to the $50 million sales level.

On the web--at least currently--brand names are vital.


8:22 pm on Dec 7, 2006 (gmt 0)

10+ Year Member

On the web--at least currently--brand names are vital.

That's a blanket statement and not at all accurate. I would guess that a majority of the people could care less about brand on commodity items. Think socks, ties, boxer shorts, t-shirts, etc.

Although a small part of our business, we have a line of custom label apparel that does great and the margins are fantastic. We buy 3000-5000 pieces at a time from a company in Pakistan.


9:16 pm on Dec 7, 2006 (gmt 0)

10+ Year Member

On the web--at least currently--brand names are vital.

Depends on your marketing style. Personally I prefer to target the niches that the giants don't mess with. The easiest way to do this is to make your own products targeted at the niche.

I am currently putting my holiday profits into buying equipment that can increase my productivity when making new product. I just got a new melting furnace so that I can now melt and cast 30 ounces of silver and gold at a time instead of the 2 to 5 ounces that I could with a torch. Added to a new extra large steam dewaxer and a soon to be purchased extra burnout kiln, and my casting setup will be much easy to run. I am also looking at adding some new mass finishing equipment to make the cleaning and polishing stages more productive.


9:22 pm on Dec 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We buy mostly 6-20 pcs DAILY from many US suppliers and run a very profitable, low headache, tiny overhead company. LOL Been doing it for a long time, too.

Our margins are smaller no doubt.

Slightly off topic: No greater financial sink hole in business than a big warehouse which would be required to hold large purchases. Edwards Deming built a career on that notion. I swear that a few of our big suppliers don't have the slightest idea what ancient products are rotting in their warehouses.

As for brand names, can their importance-- in most fields-- really be debated?


9:35 pm on Dec 7, 2006 (gmt 0)

10+ Year Member

We source and sell our own products. We started small and it worked well. We expanded until about 1/3 of the products we sell our of our own brand. It doesn't work well within some of our niches but overall the program has been highly successful.


5:04 pm on Dec 8, 2006 (gmt 0)

10+ Year Member

We manufacture our own products. Went online in 1994, then totally trashed the old fashioned traditional modes of transactions and distribution. Went to a vertically integrated e-commerce business model. No accounts receivables to chase after is the best thing to come out of it all.

No regrets whatsoever.


6:46 am on Dec 10, 2006 (gmt 0)

10+ Year Member

We make some products to add to our range. You have to wholesale them though. We brand them, but choose brand names that are not our own company. We create a new brand, to make it easier for other retailers to sell against us. IT doesnt take long for customers to start asking for the brand name...


4:10 am on Dec 11, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have clients that manufacture their own products.

Some of them sell exclusively retail, some exclusively wholesale, and some a mix.

On the retail end, they might sell only their products or mix them with other products either branded named or not.

In the end they all have found a way to make a profit from products they manufacture.


6:09 am on Dec 11, 2006 (gmt 0)

10+ Year Member

Manufacturing your own products and not wholesaling them isn't a new or even particularly unusual business practice.

Prior to the Internet, there were legions of companies that sold their goods exclusively through their own branded catalogs.

The Internet just lowers the cost of entry for other additional companies who want to give it a try.

Indeed, for certain types of products and models, manufacturing/selling can make more sense than wholesaling through additional channels. For our products we have something like 500 SKUs across ~50 individual products. That's way too many for a third-party retailer to carry, but yet, our customers like to have that variety. It makes sense for us to focus on our own channel because we can maintain a broad/shallow inventory and JIT manufacture more or less on demand.


Featured Threads

Hot Threads This Week

Hot Threads This Month