What are you doing for Black Friday and/or Cyber Monday?

Customers are being trained to look for discounts on these days...

[CernyM]

With the marketing/press push around Black Friday & Cyber Monday, buyers are being conditioned to look for the deepest discounts and best deals from vendors on these two days.

Are you doing anything out of the ordinary for these two days?

Do you expect to offer special incentives for the rest of the holiday season?

[jsinger]

"Black Friday & Cyber Monday"

If you are TV business reporter those are two of the most important days in your year. For those who actually sell things, expect pretty normal business.

BF is a harmless, venerable myth. Like Santa and Rudolph. Ranks with Groundhog Day. CM is a clever modern cyber takeoff on BF.

[jsinger]

This ia a case of retailing PR people and the media working together to create a mutually beneficial "event."

[webmasterworld.com...]

Above is one of many threads on the subject over the years.

[CernyM]

I'm not so much interested in what people thought last year as what they think this year.

The "Black Friday" myth has been around since I was a child, but its seems to gain more prominence each year. Whether or not its the "busiest shopping day of the year" or not is largely irrelevant. What it has clearly become is the day when retailers start the Christmas season in earnest by offering their best deals on the most desirable items.

If people are expecting bargains on that day (or days, if you include CM), should the small/mid-sized ecommerce vendor try to play into that?

[oldpro]

Black Friday sales were about 50% off our daily average. Today (Saturday) is really slow. Same thing happens every year, so there must be something to it beside urban myth.

I hope Monday holds to form