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Any general or specific advice or tips anyone wishes to share about onine biz at the holidays? Anything from sales peaks to PPC to post holiday returns/exchanges.
I've already sent one mass mail to my customers to tell them about some of the big holiday items we're offering; I'll follow it up with another e-mail right after Thanksgiving, and I'll include our holiday hours in that e-mail.
In my business, we get a reasonably large influx of customers between now and Christmas, but we also get a big influx during January and early February -- we sell the "supplies" that folks need for the new gadgets they got for Christmas, so we do what we can to capitalize on that need.