Forum Moderators: buckworks
"Brian Wansink is a Stanford Ph.D. [marketing and Food Science] and the director of the Cornell University Food and Brand Lab.... Using ingenious, fun, and sometimes downright fiendishly clever experiments...,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat?..."
Hot new diet best-seller (Amazon Top 100) raises broader questions about psychology, marketing, packaging and why we over-consume. Lessons for e-commerce abound.
Give someone a bigger plate and they will take and eat more food. Offer blue M&Ms and they will grab far less than they would from a multi-colored assortment.
The results of his experiments are astounding because even simple changes in food presentation can produce huge changes in consumption. No need to hire a staff of graphic experts with a multimillion dollar budget. According to Wansick just changing the dish's name makes a huge difference... 30%, 40%!
For example, kids going thru a cafeteria line were vastly more likely to pile on "Creamy Natural Broccoli" as compared with plain old "Broccoli."
No more ordinary Widgets on our site. Hello, Creamy Natural Widgets!
No more ordinary Widgets on our site. Hello, Creamy Natural Widgets!
