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How important is your Main Page or Root

Ecommerce Root Directory Main Page

   
11:18 pm on Oct 5, 2006 (gmt 0)

10+ Year Member



Have you found that having a really organized Root Page is helpful? At first I didn't think it was because I figured users would be coming in from the SE's to specific areas.. but now I'm rethinking that.
12:26 am on Oct 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Home page is a navigation tool, but its also a critical sales tool. Home page helps to push sales of products that are linked from the home page. I track sales by adding a?hp to the end the URL which is then passed on to my shopping cart.
12:09 pm on Oct 6, 2006 (gmt 0)

WebmasterWorld Senior Member lorax is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



good tip sun818

IMHO the home page should always be well organized and deliver a strong message about who you are and what you do. Even if people come in on a sub-page, they're likely to visit the home page to get a sense of who they're dealing with.

4:35 am on Oct 8, 2006 (gmt 0)

10+ Year Member



When searching for our main advertised/brand name keyword...first page that comes up is our home , or .com page...As far as the se's are concerned...that is the main page....