Have you found that having a really organized Root Page is helpful? At first I didn't think it was because I figured users would be coming in from the SE's to specific areas.. but now I'm rethinking that.
12:26 am on Oct 6, 2006 (gmt 0)
Home page is a navigation tool, but its also a critical sales tool. Home page helps to push sales of products that are linked from the home page. I track sales by adding a?hp to the end the URL which is then passed on to my shopping cart.
12:09 pm on Oct 6, 2006 (gmt 0)
good tip sun818
IMHO the home page should always be well organized and deliver a strong message about who you are and what you do. Even if people come in on a sub-page, they're likely to visit the home page to get a sense of who they're dealing with.
4:35 am on Oct 8, 2006 (gmt 0)
When searching for our main advertised/brand name keyword...first page that comes up is our home , or .com page...As far as the se's are concerned...that is the main page....