what should be included

[helpless]

im having a e-commerce site built and i was wondering what i should tell the desighner to include in it so that search engines will be able to find it and give me good positioning when people search for my product wich is "jewelry" any tips or things i should know from people who have had problems with there site would help. i want to fix as many problems as i can before they start. thanks in advance rob

[lorax]

Welcome to the WebmasterWorld forums helpless,
Search Engine Optimization involves a lot of factors that can't be smushed into a single thread. Building a cart involves many decisions all of which are interelated. There is no one answer fits all solution.

[Essex_boy]

yeah thats short question with a long answer.
in brief get plenty of incoming links from shopping directorys and like sites.

Have a keyword density of around 8%, a site map, easy to read text covering all your major keywords.