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Forum Moderators: buckworks
Our site started July 1 and we had :
July = 20 orders
August = 38 orders
September = 82 (so far)
As you can see we are basically doubling. Our average sale is $42. Our advertising is via links and ppc.
Our traffic is not huge, we are averaging 350 visitors per day and I am not sure how many of them are spiders.
Anyway, what have others seen for the rate of growth.
A conversion rate of 1% makes me somewhat sceptical, if most of your traffic comes from ppc-advertising. Make sure you calculate that in detail.
All these figures, however, are far below statistical significance. Maybe quite a lot of visitors have had a first look in July and came back in September for ordering, so of course this won't grow any further unless your number of visitors grows as well.
Where do you expect further growth to come from? Are you doing anything to improve your organic ranking? Will you intensify your ppc campaigns targetting at more keywords/products?
Now that I've finished a full home grown store, accounting, and inventory system, I will spend all my effort adding and designing new products. Expanding the range of products. That is where I think growth will come from.
I've seen conversion rates about 5% for the past 3 months on my site. I here that's pretty good. 1%, although it's low value, isn't out of range for a site. I've read articles that would say that 1% is in range. It depends on what you're selling and how qualified you traffic is.