Christmas or Xmas

What will you target?

[jamsy]

The festive season is the busiest time for most of us around here, and fingers crossed that Google doesn't yet again throw a major spanner in the works.

What festive keyword string will/are you targetting:

"Christmas Widgets" or "Xmas Widgets"

I always opt for a mix of the two but this i fear dilutes the power. From my own experience I know when conducting my own searches for christmas pressies i use "xmas wdigets" since its shorter to type.

[digitalghost]

Xmas Anyone [google.com]?

Or do you prefer Christmas [google.com]?

[jamsy]

So then the majority of webmasters use "Christmas" which would then make it easier to rank for "Xmas"

But don't you feel that the majority of webmasters would always opt for the full/correct title instead of an abbreviation (more pleasing to the eye and all that)?

So the question now is - What do fellow webmasters/online purchasers use when searcing at this time of year for pressies?

[piatkow]

If I wanted to send blue widgets as presents I would search for blue widgets.

Searching for seasonal services I would search on Christmas first then try Xmas if I didn't get enough results.

On my own sites any references will be written in full unless I copy/paste from a press release.