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Improving Your Ecommerce Site: What Have You Removed Lately?

6:51 pm on Sep 20, 2006 (gmt 0)

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The front page is only so big, especially "above the fold." How many trust thingies can a shopping cart hold? What clutter have you removed from your site lately?

In my case, the Javascript date thing was removed a few months ago from the top of our front page. And it just occurred to me that no one's emailed asking what date today is.

What's in YOUR wastebasket?

5:22 pm on Sept 27, 2006 (gmt 0)

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I have about 800 indexed landing pages in my ordinary shop-system, comprising 10-20 products each. I also designed a few other pages with a java-script driven form calculating the sums, plus input fields for the shipping and billing adress and so on. All on one page. My two absolutely best-sellers are among these few.

However, this may primarily be due to the better page rank of these pages being only one graph away from the homepage. Nevertheless, to even remove the link-table from these might be a good idea.

I am planning to massively elaborate this idea for people not interested in looking around, but just this one specific product-group. But I'm a bit worried about duplicate content.

What do you think? It is a completely different approach with respect to page-design and particularly usability aspects, but the content of the pages (mainly identical products) would be quite similar. And it would be quite time-consuming to add additional text.

11:00 pm on Sept 27, 2006 (gmt 0)

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I dont believe in flash animation and if you have it i suggest you remove it. believe me if poeple want to see flash animation they will just google it and injoy stuff thats far more interesting than what you can create.Also your repeat customer will be sick of seeing the same crap while it slows down the whole website. The only flash you can may be get a way with is just ulternating photos of your product and it better not be too big. ive seen many ecommerce websited that use flash heavily and then after a few month they remove it.
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