Where's the best position on your site to put things like Verisign?

Most of the time I see these things on the bottom.

[budbiss]

I am trying to decide where to put my accepted credit cards logo, BBB member logo and Verisign logo. Is it generally agreed that these are best placed on the bottom of the page? It appears that most ecommerce sites have them there. It does make it harder for visitors to see them however.

[jamie]

hi budbiss,

i was just inserting those very logos on some sites of ours today ;)

i would do what the other sites do and keep them on the bottom. (at least that's what i've done). people seem to be used to them there, so why confuse them. this is jacob nielsen's conclusion, not mine, and i think it makes good sense.

hth

[hamster]

Does anyone know why these logos/signs are better placed at the bottom than the top of the page?

[jsinger]

Most visible place for ANYTHING is at the top of the main page. That's the problem. Last thing I'm going to put there would be ubiquitous credit card logos or some BBB-type graphic that all the scam sites have. Personally I RUN from a site that focuses on their BBB logo. Trust logos are dubious too.

We have the world's most reliable trust "logo," a real street address and phone number. LOL

Put your best selling/highest margin products up front...just like a department store. (eg Perfume dept)

I don't see any of that logo junk on Walmart.com or Amazon

[Wlauzon]

IMO, the CC logos at the top, the rest at the bottom. That tells people what kind of payment you take. They don't need to be large.

Since hardly anyone that comes to your site will have a clue what Verisign etc mean anyway, no point in taking up valuable "first look" real estate.

[edited by: Wlauzon at 5:25 pm (utc) on Sep. 19, 2006]

[axgrindr]

Our Verisign logo moves to the top of the secure page where the customer enters their credit card details, next to the secure transaction icon.
We used to have it on all pages in the store but some customers thought we were promoting the company Verizon and would write that they didn't want to business with us because of it.

[ispy]

Shopping cart, keep the junk of the main pages, looks like crappy ads to a rushed surfer.

[smells so good]

In the middle of the long index page, at the bottom on the short index page.

By the time someone gets to the middle of that page they have probably already seen enough to make a decision, so I explain payment options. After that, "But wait, there's more"

I agree with the sentiment that my potential customers are not there to see what credit cards I accept or what security measures I use, so I keep this stuff out of the way. Give them what they want, first.

[oneguy]

Does anyone know why these logos/signs are better placed at the bottom than the top of the page?

I'll take a stab at it.

It's best to get your visitor excited about buying what you are selling first.

After they're already thinking about buying, you want them to feel secure about buying.

You can make a hybrid of this to some extent by placing a link near your "add to cart" type functions. Have that link go to a type of "trust us" page. Alternatively, you can put the "trust us" type statements into the shopping cart. Lots of people play with carts, and they're thinking about buying if they do such a thing. That is a good time to reinforce that you can be trusted, and also make any statements regarding free shippiing with one more product, etc.

[OvertureUser]

I try to fit everything on the main page above the fold. Therefore I have all of my verisign and like items on the left navigation menu after all of the important stuff like the categories. Actually I only offer one thing on my website so I have a lot of left over room.

[pbradish]

I've kept mine along the bottom left and customers have never had a problem :).