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Korea is another developing country. And Japan is already developed. East Asia as a whole is enormously interested in English-language learning. So you might be able to syphon off some of this interest with your ebooks.
But does anybody really enjoy reading books online? Is it not more pleasurable to have the real paper to have and to hold? It's much easier, for example, to carry a book around.
Some might argue that Amazon is the best known ecommerce site, but there are now over 35 product categories sold on it. I would be surprised to hear if books, whether electronic or paper, are the biggest seller. Some figures on this would be pleasing.
Brand names are big draws on the internet. It seems from sites such as Alexa that the biggest brand names draw the biggest audiences. In the world of commerce there are many brand names, but not many are exclusively ecommercial. Or are they?
Global brands such as CocaCola, MacDonalds, KFC are often franchises. The CEO of MacDonalds said, a few years ago, that MacDonalds isn't in the business of selling hamburgers; they sell real estate. That's why they're so successful in so many countries.
Getting people to buy brand names in various countries means advertising in many countries. That's why I like this question about countries. Every ecommerce outfit needs, in my opinion, to be international. Without speaking many languages, many customers will be lost. And losing customers is the worst thing that can happen.