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Countries To Advertise In.

Anything decent other than US, Canada, UK, AUS?

     
11:59 pm on Sep 9, 2006 (gmt 0)

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I'd like to expand my market for my English language ebook selling website. What countries are good to advertise in besides the US, Canada, UK and AUS? All four of these countries have english speaking people with money/credit cards to buy products. Are there any other countries worth advertising too that I'm missing? Maybe New Zealand (but that's so small)? Any advice?
12:21 am on Sept 10, 2006 (gmt 0)

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Ecuador.
12:42 am on Sept 10, 2006 (gmt 0)

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If your eBooks are in the IM niche, you can try India. You can definitely see more and more Indian members coming to webmasters and internet marketing forums. I think that Google adsense is making a very high impact over there.
1:54 am on Sept 10, 2006 (gmt 0)

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Just in case - you didn't forget Ireland?

There are almost 5 million of us here now, C.

2:03 am on Sept 10, 2006 (gmt 0)

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Not sure about India, but Ireland would be a good one. Any others?
3:54 am on Sept 12, 2006 (gmt 0)

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Depending on what the book is about, a fair number of European countries like Germany and the Scandinavian block can be a good target. You'll see many english bestsellers on amazon.de.
6:25 am on Sept 12, 2006 (gmt 0)

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China, Brazil, South Africa. Sometimes there can be a language barrier, but many of these countries have a somewhat more developed community ethic. Finding one customer in these countries can therefore yield many word of mouth referrals.

Korea is another developing country. And Japan is already developed. East Asia as a whole is enormously interested in English-language learning. So you might be able to syphon off some of this interest with your ebooks.

But does anybody really enjoy reading books online? Is it not more pleasurable to have the real paper to have and to hold? It's much easier, for example, to carry a book around.

Some might argue that Amazon is the best known ecommerce site, but there are now over 35 product categories sold on it. I would be surprised to hear if books, whether electronic or paper, are the biggest seller. Some figures on this would be pleasing.

Brand names are big draws on the internet. It seems from sites such as Alexa that the biggest brand names draw the biggest audiences. In the world of commerce there are many brand names, but not many are exclusively ecommercial. Or are they?

Global brands such as CocaCola, MacDonalds, KFC are often franchises. The CEO of MacDonalds said, a few years ago, that MacDonalds isn't in the business of selling hamburgers; they sell real estate. That's why they're so successful in so many countries.

Getting people to buy brand names in various countries means advertising in many countries. That's why I like this question about countries. Every ecommerce outfit needs, in my opinion, to be international. Without speaking many languages, many customers will be lost. And losing customers is the worst thing that can happen.

6:14 am on Sept 15, 2006 (gmt 0)

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I would add The Netherlands and Denmark.
Most people in both countries are fluent in English,
especially in cities such as Copenhagen, Den Haag and Amsterdam.
6:16 am on Sept 15, 2006 (gmt 0)

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Sorry, Den Haag = The Hague
7:57 am on Sept 15, 2006 (gmt 0)

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It certainly is possible to advertise very locally, even down to the city level, through AdWords. This is great if you want actually to meet the person, assuming you're advertising locally to your place of business/residence, because ecommerce can only be consolidated through personal contact.
9:39 pm on Sept 15, 2006 (gmt 0)

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I would add Czech Republic, 10M+ and most of the active inet users speak English. And yes, Ireland is a good one.
7:43 pm on Sept 17, 2006 (gmt 0)

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Definately go for Ireland, it seems to be a very 'over looked' country to me. I set up an ecom site just over a year ago aimed at Ireland and am having soe brilliant sales, and the people are all very friendly too, which is nice.
 

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