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Forum Moderators: buckworks
Our strategy is lots of marketing .. cheap and free marketing is our goal but we do dabble in the cpc area. We are on most
of the shopping sites, have done an ad in an email newsletter, ran ads on large national sites and have offered exceptional
customer service. We ship all orders that arrive by 2 pm EST the same day; this has been huge for us. We sponsor grand prize
contests for large national sites by offering gift certificates to our site. We sponsored a "community" event. We sent out
mailers post card style.
Our next steps are to crank up our blog, crank up our forum postings, get flyers out in large cities where we know we
can attract customers and crank up the holiday noise.
Thanks for all the GREAT insight here. I have read 70% of ALL the posts in this forum.
We have a 4 step process
1. Review - review cart contents, change quantity, estimate shipping and enter coupon code.
THis screen gives the "total" as it will appear on the credit card.
2. Customer Detail Information - shipping address, billing address, comments, etc
3. Pick shipping - Here the user can select a different shipping method than the one they estimated.
4. Credit Card information
Now, on step 1 next to our coupon code field we had a button for apply coupon. Below this we added a large
coupon image with "Don't have coupon, click here to get one." When they click, they subscribe to our
coupon newsletter which will send them an immediate 5% off total order. We then will follow up with a monthly coupon
savings newsletter with various discounts.
I want to work on narrowing my checkout down to 2 or 3 steps in the future
If you are going to put the "get a coupon" link right next to the code entry box on checkout, then why even offer coupons at all? Why not just reduce the price of the merchandise in the first place? Isn't the point of coupons that they are a little bit scarce, so the buyer feels like he accomplished something by finding a coupon? Or does the offer of a coupon serve as inducement for buyers to sign up for your opt-in email newsletter?
We offer this because we get them signed up for montly promotions.
It definitely has made a difference for us and I appreciate the person who suggested it here. Again, I dont remeber who it was as I read through most all these posts.