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Price £10. Go to checkout £10 no mention of shipping.
Glasses arrive very nice and quick delivery, even included a small bag of jelly sweets.
Hmm says I, Ill have set of them.
Orders them, cost £10. Checkout £14. Huh! £4 shipping charge, didnt pay that last time but what the heck I KNOW these are good glasses so carry on with the order.
Now I nearly missed the extra charge and I wonder how many other people did?
It appears they dont charge for delivery on your first order and dont tell you that they dont charge, which I thought was very clever, after all youd order from them again as you know they are trustworthy and quick. But would you go back if you knew that your next order would be more expensive?
Do many other sites do this? Or any one on here?
... even included a small bag of jelly sweets
As for messing about with hidden / uncharged / unwritten shipping prices, I agree with the other posters above ... bad idea*. Regardless of intention, or even if you are actually doing the customer a favour, never mystify the costs for your customer. It really does erode any trust factor you might have worked hard elsewhere to achieve.
* Unless you actually meant to write 'increasing conversations' in the headline, and by 'conversation' you mean the increased chatter between confused customers and a now-overworked customer service team. Sorry Essex_Boy, couldn't resist that one. Sometimes I'm just an annoying pedant.
Many shops selling niche-products are much smaller than they appear at first sight of the internet-presence. Being in a very similar business, this seems quite likely to me. Self-made shop-software generally has clear SEO-advantages but of course also bears the possibility of such mistakes.
The easiest way to test whether ordering again makes sense, is, to report to them what happened by mail. If noone answers, its a trick and not worth the favourites; otherwise you might get a free third package as an excuse and as a thanks for the feedback (from me you would).