"You Save: $xx.xx (xx%)"

...does not help?

[bcc1234]

Hey guys, I'm running a test for a site that sells low-ticket
items.
One of the groups see a sign "You Save: $xx.xx (xx%)" below the price on the product pages.
I assumed it would help, but it seems to be doing worse than the group that does not see that sign.

I see it on a lot of sites. Has anybody else tested something like that?

[hannamyluv]

That's what testing is for. Sometimes something you are sure will work, doesn't.

Maybe you audience isn't looking for a discount. Is it a gifty item? With gifts, people are usually willing to pay more as they will feel guilty that they didn't spend as much as they could have.

Maybe you are suffering from TMI (Too much information). Having both the dollar off and the percent savings may be too much info for the visitor to process. Try testing just the dollar off or just the percent off.

Maybe it's a design issue. Maybe your audience thinks that the "You Save" amount is the price. I know it says "you save" but people don't read, they scan. If that number is bigger (font) than the actual item, they maybe assuming that it is the price and are ticked when they put the item in their cart and it is not the price.

More testing is needed.

[codnaway]

I agree with the previous comment, if the screen is cluttered with numbers from the list price, to the savings percent, to the savings amount in dollars and then the actual price, it takes more effort to evaluate the screen and figure out what I want to know.
Also, I don't care what somebody says I am saving because it is based on some arbitrary "suggested retail" price which I never pay anyway. I want to know the bottom line. Make that large and easy to spot, and I'll figure out if it's better than the other guy.

[bcc1234]

Maybe you are suffering from TMI (Too much information).

That's interesting. Maybe you are right.
I'll split-test a much simpler template.

[new_shoes]

In my experience, removing any clutter from the payment page increases signups. On my subscription site, I have lots of "boxes" with info. A chat box, a most active members box, etc. All of these and more is removed from the payment page. It just gives payers information they don't need at the most delicate point of their visit. THIS is where I loose clients, so I am very careful about what I show them.

Bcc, I would love to hear of your findings on the split test!

[minnapple]

When the product is a low price, reduce the clutter.
When the price is a middle level price, show the savings.
When the price is high level offer a low price guarantee.
This should be a link to page explaining it.
Less than 5% read the page.
Less that 1% want a reduced price.