Forum Moderators: buckworks
Our sales in April and May were strong, not as good as November but they came close. I was expecting a strong rebound from August with the Olympic out of the way. It is sad to see it is not as great as I expected. What happened to FL this month hurt us a little too. We normally have about 3 to 6% of sales from Florida. This month we have 0.
However, I am amazed by the amount of varibility, from month to month in online sales, even after factoring in seasonal variations.
We thought as we grew, the varability would become statistical noise, but it has only resulted in wider swings. Really makes cash flow management a challenge.
I cannot see any particular events. Can anybody offer any explanation i.e. interest rate hikes, high fuel prices, feeling of insecurity?
My take on it is that people in my industry (regional gift / food) have no reason to buy. Most weddings have passed, there are no big events coming up, people in the USA have an eye on the elections, general instability etc. I think that above all else, Joe Average basically has nothing to buy for now.
A couple of weeks down the line and we'll be in the Christmas buying period when things should pick up.
Can anybody offer any explanation i.e. interest rate hikes, high fuel prices, feeling of insecurity?
How about US elections, 4 hurricanes, Google dances & more and more competition and undercutting online?
I've been hit hard by Google in Sept and had to spend more on PPCs adverts.
Sales down about 10% from Aug.