Forum Moderators: buckworks
Last year, on Thanksgiving Day, I was looking through the newspaper a saw several ads for “Day After Thanksgiving” sales. The ads proclaimed One-Day-Only super savings, etc. So after I ate my turkey I spent a few hours coming up with my own “Day After” sale and sent out a special email to my subscribers.
I offered a 20% Off Sale that lasted just One-Day-Only. I was blown away by the response. I made in one day what I would have normally made in 2 weeks.
Obviously I want to do it again this year, only now I’m wondering if I should “pre-announce” the sale? …Say a few days or week beforehand? Or, should I extend the sale for 3 or more days? If I extend the sale for more than 24 hours I think I might diminish the urgency and receive less orders.
Has anyone read any articles or reports on this. Or, anyone with first hand experience?
Thanks in advance for any helpful ideas.
TVB!
Past experience says that if you have a sale for one day, and you have stuff that people want, they'll bust a gut to get to you/log on on that day. If you extend it for three days, you'll get all those customers spread out over the three days, (plus those you catch through PPC).
What you decide also depends on how well your site will cope with the extra visitors - it might be easier to cope spreading them out over the three days but one day sales are more fun!
Our sales for that day only was about 11x daily sales. However, we did notice that we ended up spending quite a lot on advertising and two days prior daily sales experienced a drop. Net - our thanksgiving sales were 7xdaily sales average.
This time around, we are going to plan it better, so as not to affect daily sales prior to the event.
