How to incentivise review schemes

[Gortastic]

Hi everybody,

I recently started working for a fairly large ecommerce site, and whilst we have a review system it has very little - if any - interest in it. I was wondering if anyone had any tips on how to incentivise review schemes? Financial incentives are a definite no-no, so i was thinking along the lines of an ebay style icon system. Does anyone have any ideas how to get people to start reviewing, as that's the best I've been able to manage so far!

I've learnt a lot about other problems I've encountered from this forum, so I look forward to hearing your suggestions - thanks in advance!

[JuniorOptimizer]

Give them a link back for reviews. You could also create some sort of points system where enough points could be converted for prizes. Nothing expensive, but maybe it could spur interest.