I run a CD store on the web. In order to attract buyers we have made the primary focus of the site promoting the bands through mp3s videos reviews etc. This is all in an effort to lure them towards a purchase. People like the content but sales are elusive. I was thinking of scrapping our inventories, sending consumers to individual bands for direct purchases and putting a "donate" button up as the sole source of revenue.
Does anyone know of success stories or resourses dealing with this technique?
