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Selling templates. Why is it so successful for some businesses?

         

tomld2

8:11 pm on May 5, 2004 (gmt 0)

10+ Year Member



While I don't know the actual story behind TemplateMonster, it appears they are a great example of an internet success story. Does anyone know the ways in which they have built their business to the level it is at now? It seems like everything they touch is a popular, high quality, successful site. Is it backed by a large corporation, founded in someones basement? What's the story?

Regards,
Tom

danieljean

1:17 am on May 6, 2004 (gmt 0)

10+ Year Member



Why are they successful? I can see this adding value to my business.

Early this week, a customer approached me asking me to produce 30 sites for CAD$30k. I said I couldn't do it- I'm a programmer, not a designer, so haven't been paying much attention to these things. If this should happen again, I'll have an easy way to get money fast. Sweet.

IMO, they're selling great value. Now, does anyone know of a similar outfit that sells XHTML compliant CSS templates? :)

tomld2

1:31 am on May 6, 2004 (gmt 0)

10+ Year Member



Does anyone know the story behind TemplateMonster? They do produce some of the best templates available for a low price (although the prices are steadily climbing). Do freelance designers provide the templates, or do they employ a bunch of overseas designers?

Marcia

1:39 am on May 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tom, there are loads of template sites out there that are flourishing. The reason is that there's a need - it isn't always necessary or expedient to have a custom designed site, and templates can be modified.

Yes, there are some that are XHTML/CSS compliant, some even specific for particular software like Dreamweaver, and more than likely ODP is the best place to start looking. The best known, best promoted or best ranked may not necessarily give the best selection for an individual need.

There's no way to tell why one company is better known or experiences more growth, part of the answer probably lies in their marketing. And a company's business model or where they get their product isn't necessarily public knowledge - only as much as they want to be known.

Essex_boy

5:16 am on May 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



They are successful because their templates are high quality and cheap.

A rare combination.

paybacksa

5:57 am on May 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



A new template is a derivitive of an existing template. Once it is made, there is virtually zero cost to selling them (just business overhead... no shipping, no materials, no support). A sweet profit margin, and if it sells in volume it's pure gold.

I'd love to resell the same HTML code for $30 a pop all day long, day after day for a year or two.

tomld2

6:24 am on May 6, 2004 (gmt 0)

10+ Year Member



Exactly. So many of their templates use the same graphics and layouts. If they sell on with exclusive rights, they just edit it and resell it again I suppose. I'm still curious on the designer payout structure. If they are freelance, commission based or on wages.

Marcia

6:43 am on May 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



tomld2, they don't make mention of their designer pay system, but you might get some ideas by looking at other, less established template sites where there are still open invitations for designers to submit templates for sale through them.

There are also stock photography sites out there that make deals with photographers for distribution of their photos. That would operate on the same principle.

In addition to big mass-production template sites - and I have seen lovely templates for only $5 each, incidentally - there are some excellent graphic designers out there who make ready-made web sets available for purchase. Those are far more original than most of what's seen out there, and a lot of them use Kagi (and nowadays PayPal) for their payment processing to simplify things.

There are also web designers who offer both custom and template-based sites, with a ready-made selection of styles for potential customers to choose from. One in my area is multi-talented and has an outstanding selection of templates as well as a flair for original design and marketing as well.

A lot of possibilities exist for a business model, and more than likely the chances of eventual success probably depend on the original strengths and strongest selling points of whoever would be looking into it. A high end graphic artist would more likely do well with concentrating on interface design geared to an upper end market rather than mass produced templates, for example.

>>I said I couldn't do it- I'm a programmer, not a designer

danieljean, you could probably contact them telling them that, send them off to shop on their own for templates and then develop the back end for them for sites. $1K each CDN isn't all that much for developing full sites if you look at what goes into the design and approval process and the mechanics of getting content from clients - not even modestly sized static ones with no programming involved.

There are probably countless ways templates can be incorporated into a business model. For straight template sites the market is pretty well saturated; at this point it would likely take a unique approach to capitalize on it.

danieljean

11:41 am on May 6, 2004 (gmt 0)

10+ Year Member



Marcia- thanks. I flat out refused the offer, quoting 3 thousand dollars per small static site, which seemed cheap for a good quality, original, SEO'd, usable site. It would have been 30 sites though, all with similar structure and me working as a sub-contractor, so I would not have had to deal with clients. I regret having let this go (design is by far my biggest cost).

Alas, I have been undercut so many times in this market, that I'm ready to produce unoriginal sites, without doing SEO or usability testing. I have been undercut by people offering websites for CAD$200!

Especially for sites like restaurants and other local shops, I think templates make a lot of sense- end-users are unlikely to see the same template twice, and IA and usability concerns are similar.

There are probably countless ways templates can be incorporated into a business model.

Spot on. I think I'm going to have more business models to add to the ideas list :)

kjbrown

7:19 pm on May 6, 2004 (gmt 0)

10+ Year Member



I feel so lucky my childhood friend is one of those people who makes those templates... so when I need them its free and one of a kind. I don't believe he goes through template monster but I think he has sold some templates before

paybacksa

3:54 am on May 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



EXACTLY!

If you are good at building sites but NOT at design, find a designer to make a deal with!

Design your sites as text, with all proper elements tagged, and hire the designer to "style it". Once the designer learns your code/tag style, styling your pages will be rather simple (and therefore cost effective).

If you go back and forth with your designer every time, you are no better than the client and it will be just as costly -- good for the designer but not you. If you are stable in your coding, each project takes your designer to new levels of efficiency (and lower costs for you) while the costs you charge your client for that design work stays the same. (in other words, more profit for you)

ebizcamp

5:08 am on May 7, 2004 (gmt 0)

10+ Year Member



Tom, there are loads of template sites out there that are flourishing. The reason is that there's a need - it isn't always necessary or expedient to have a custom designed site, and templates can be modified.

Could you please recommend several templates sites? I prefer that kind of annual membership sites, where I can download lots of templates.

tomld2

5:27 am on May 7, 2004 (gmt 0)

10+ Year Member



There are MANY people on eBay selling huge template packs for less than any membership. However it's a gamble on the overall quality of the designs. I suppose a lot are just rip offs from TM and others. Might be worth a look though.

-Tom

moltar

1:18 pm on May 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



TM is owned by a Russian person, with registered address in United States, but for some reason I feel that it is actually in Russia.

They probably hired a few in house designers for some $500/month (reasonable rate for Russian market). If a designer can make 2 templates per day, that is 60 per month. At a cost of less than 9 dollars. If you consider reselling them, then the cost per template is even less.

tomld2: there are a lot of people selling TM templates illegaly. I've purchased some before not knowing they were TM.

paybacksa

8:16 pm on May 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



IMHO Templates are easy to sell because they are like fitness center memberships -- everyone thinks they will benefit from having one, but they don't actually get used because they require too much work.

Properly customizing a pre-built template so that it can be scaled around your data is often harder than building a template from scratch. Of course, template buyer's don't know that, so thay buy and learn for themselves.

If you want to learn how to do your own templates, I recommend PV7. Yes they sell templates, but they are really in the education business, and educate their customers about CSS and such so well that you may never need to buy another template.