Adding a Currency Converter

Does it help sales?

[andy_boyd]

At the moment, most of my sales are in US Dollars but I get some from Norway, Germany, Canada and the UK. As most of the customers are from the US, the prices are in US Dollars.

I use 2CheckOut for payments on this site, so customers can see the order total in their local currency when they reach the checkout. However, I am thinking that if I add a small link to a currency converter, I could increase international sales.

Has anybody seen an increase in sales after introducing a currency converter on their site?

[Essex_boy]

Hi Andy, I have only once been asked for Sterling prices so Id didnt bother in the end.

the main objection being what if teh customers sees teh sterling price @ £x and then receives the bill at x+5%?

You bet thatll lead to a chargeback in some cases and ones one to many.

[derekwong28]

Hi Andy

We put a link to xe.com as recommended by Essex_Boy, and also the Babel Fish translator from Alta Vista. Although I am not sure whether it increases conversions, but it certainly does not do any harm. At least we no longer get any emquiries for prices in their local currency.

I know that people do use the automatic traslator and we have had sales from customers who do not know a word of English. However, we have also had many complaints about the poor translation and links to our site has even been posted in jokes forums.

I suppose inaccurate translation may render us susceptible to chargebacks but so it hasn't happen.

[andy_boyd]

Thanks for your helpful answers ...

Derek, good idea about the link to the language translator, it's certainly cheaper than having your whole site translated!