Forum Moderators: buckworks
If a cardholder hasn't created a VbV pin Centinel will do an attempted authentication, which means they check and see if they have created a pin number. If they haven't, you will be returned a digital signature which is a receipt meaning you attempted to authenticate that card. That digital signature blocks all fraudulent chargebacks in the Visa payment network. Meaning...Visa will not pass it on to your merchant bank, it is simply stuck at the cardholders bank.
Shopper: checks out seeing nothing.
If a cardholder has created a pin, Centinel will recognize that in the directory, and go the cardholders bank and retrieve the pin and return to your site. When it comes back the last part of the checkout for the consumer will be the VbV screen, which they will expect to see because they took their time to create a pin number for the program.
Shopper: They see the VbV screen.
MC is different, they only protect you on cards that have created pin numbers. By the ned of the year MC is scheduled to follow suit like VISA. JCB has jumped on board and so has AMEX along with DISC.
Its a revolution.
PS There are two primary vendors out there doing this for Visa one good (asp $300), and one bad (in-house $20,000)