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Convergence of PPC/SEO/Portal /Affiliate..

Ie: do you sell on eBay, amazon, yahoo,google, AND overture

         

transactiongeek

6:19 am on Feb 5, 2004 (gmt 0)



Basically, I am curious as to how many utilize all channels - EAYGO(eBay, amazon, yahoo,google, and overture) to sell their products. I might add Doubleclick (D) for CJ and BFree, as well. Makes the anagrams more interesting, though they require a lot more upfront than the other players.

Please note I am talking from the advertiser(people who purchase ad buys) side of things and not the publisher(people who sell ad buys) side.

For example, do you have a website which you have done SEO on, use PPC (Google and Overture), export your products via EBAY API to eBay, list them on amazon, and have an affiliate program as well.

It is a bit of an organisational challenge, but for the SOHO I think it is the way to go for a surprising number of market spaces. Does anyone know if there is a software product that facilitates this sort of thing?

Also, on a slightly different note, what do people think about the collision course that these companies all seem to be on?

Froogle is already a warning shot over the bow of eBay and Amazon. Also I personally believe that Google/Yahoo are going to be setting up trust networks at some point which will put them in direct competition with eBay and Amazon.

I am ideally interested in getting myself to the point where I use them all, though perhaps not with Amazon as my products do not do that well there. If anyone would like to trade ideas / effort to get to that point in the simplest and smoothest way possible, sticky me.

transactiongeek

12:03 pm on Feb 6, 2004 (gmt 0)



Ok no reply..

Does this mean

- no one does it,
- no one want to do it,
- or everyone is doing it so it's not interesting?