online shopping last choice for many

Is thisso? And how can it be altered

[Essex_boy]

I stock products that are TV advertised and I know when the local stores have run when the sales go through the roof.

We are often around 30% cheaper than the shops as we only buy what we have sold and no stock holding is required, delivery is cheap nationwide, cheaper than the Royal mail.

So why do people only come looking to buy when on the net when they cant get it anywhere else?

Me, Im net first shops last, do you think that this may change over time? or what would make it change?

[Miop]

I'd guess people want instant gratification, so they like to buy things they can hold straight away. OTOH if something is hard to find, searching the net is an easy way to find it.
A lot of our customers are in Wales, Scotland and bits of Engand which don't have easy access to local large shopping centres/chain stores.
What would make sales increase...fear of crime, faster delivery, post office improvements, less card fraud, fuel/car parking cost increases, longer working hours, possibly arctic winters :)

[Miop]

PS got to remember that some ladies like the shopping experience as a whole - glamorous shopping centres, days out in the warmth and brightness, cups of coffee at £2 a throw...
I've wondered why so many of my customers are gents (I wan't expecting that) - I think I've just worked it out!

[sun818]

> why do people only come looking

Its not always about price. :) I could drive and buy wine at a discount outlet, or go to my corner store who charges twice as much. Sometimes I will buy at the corner store because of the convenience factor. Online shopping still can't beat the immediacy of brick & mortar.

For you Essex_boy, its a matter of supply and demand at that point isn't it?