analysing and evaluating ecommerce strategy

[thebigredmachine]

Hi, iam a student and iam doing a project about analysing and evaluating a major retailers online ecommerce strategy and evaluating its success. Can anyone give me any ideas of where i can look to find such tools and theories that i can apply to achive this as iam struggling to find things.

thanks

[Robino]

This might give you an idea of the kind of info you could look for,

Part I:
[crmbuyer.com ]

Part II:
[crmbuyer.com ]

[thebigredmachine]

thanks, they look like they will be of use. I was wondering though if there are set tools and techniques or models used to evaluate online strategy for companies.

thanks

[TallTroll]

>> I was wondering though if there are set tools and techniques or models used to evaluate online strategy for companies.

Ask us again in 5 - 10 years time, when ecommerce is sufficiently mature to have / need those things.

At the moment the only model consistently applied is "Are we making money? y/n"

[thebigredmachine]

i understand what you are saying about evaluating the outcome of using ecommerce but are there any tools/ techniques used to categorize companies strategies for implementing ecommerce etc? for example there are certain methodologies for developing software etc or creating a project, i was wonderign whether anyone know sof any work done on trying to categorize onlien strategy in this way, and where i could find it?

[cfx211]

You sound more like you are looking for project management and not ecommerce strategy.

I evaluate our ecommerce strategy very simply: is it making money? can we change it to make more money?

Ecommerce strategy is really more about common sense, seeing opportunities, understanding your business, and making adjustments.

Very rarely does this come out as a formal document all out once. It is more of an interative approach where each thing builds on the back of what you learned the month before. You learn that people who do X also tend to purchase more so based on that you start testing how to increase X either by changing links or adding it into email messaging etc...

Once you have a site up and runnning, 10 small refinements will get you twice as much as one major release.