Forum Moderators: buckworks
Also what about colouring of the button? Does a bold colour make it more likely someone will click on it?
major call to action. My old dears dont even know what basket is. They sure ass hell konw what BUY NOW means aand that goes for alot of people.
If its good enough for amazon its good enough for me.
Also, having BUY NOW seems to imply to me that it's going to take me straight into the payment process, when I might want to add other items to my order, so this might put me off clicking it.
Is there a compromise between the two?
Cheers
possibly having both, "add to cart" for people that want to browse, "Buy Now!" for people that want just that one item - like amazon's 1-Click.
colour - yellow background. Yellow stands out and comes forward more than any colour, its why ny cabs are yellow (I remember reading somewhere...)
SN
might get some novelty clicks...
"BUY NOW
(You'll be able to add more items to your order)"
Any thoughts?
SN
On 1 of my sites I have a blue button with the words "Add To Cart" while on another I have a white button with a green outline saying "Buy Now".
Basically "Buy Now" outperforms "Add To Cart" massively between 2 very similar audiences. On my next site I am going with something different by using "Add To Basket" just to see how it goes, if it doesn't pan out I'll be switching it to something like "Buy Now" for sure.
What about colour? Does anyone have evidence to show what colour for text / graphic is best? How important is size?
People are strange
A number of years ago Amazon.com messed with their buttons until they got the highest clickthrough rate. I also read an article of someone who used to work at Dell and he would change the colour, move the position, change the words and watch the clickthrough rates live (it was on the home page) and the results were outstanding and not what you would expect. But then again, we are technically minded people on this site (except for the spammers, who couldn't read a terms and rules page if they were paid), so what we think should work does not always work for the average person.
Frankly Amazon puzzles me. Their pages are too busy and I find myself groping for the correct thingie to hit.
They have "Add to Wedding Registry" (who gives DVDs for wedding gifts?) And "Add to Wish List" and "Sell Yours Here"
I'm not impressed! Jeesh I looked up a $12 movie.
Interesting too that they have a "check shipping cost" button right next to the add to cart one. Smart!
I follow the company that actually makes a profit.
Amazon in the past was good, but have become worse - read reports on their user testing is still useful though.
Fair enough, they're a big operation, granted. But if I was to add the equivalent to one of my sites the average customer would run away because of the clutter. What is the purpose to such information overkill when Amazon is now a household name, they don't have to prove to anyone that they are a real company!
How much content on average do you put on your product pages?
I follow the company that actually makes a profit.
What works for one market may not work for another. Also not sure a companies size or profitability says anything about the thought they've put into the text they've put on their order button.
I wonder what the average viewing public thinks about a "shopping cart". I'm suspicious that there's some association between shopping carts and a difficult to understand pain in the *ss.
Have brides changed that much? Our anniversary is next month and I know my wife would love FrontPage 2003 and one of those cute thumb drives.
On Walmart, when you go to gift item a link appears for their wedding registry, but when I looked up a "garden hose" or "Frontpage" no wedding option appeared.
I'm amazed that you didn't see buttons that said: "Click to Buy From Our Really Cool Flash Animation Shopping Cart But First Read Our Mission Statement From Our CEO."
In 1999, Commerce sites fell into two categories: huge money-losing corporate sinkholes. And small-time sites that were often gold mines in terms of ROI.
Ego still plays a role and needs to be filtered out.
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Shopping cart *IS* an awful term, but I use it while waiting for something better to come along.
I don't think Buy Now is a very good choice, because of the fact that it implies that you will be taken directly to the payment screen. Add to cart or add to shopping cart is fairly well known in the US. On my site I prefer add to cart simply because it is shorter.
Today I have had 4 sales.
It is definitely worth tinkering with the look of these buttons.
