My company has a 4-letter name... for the sake of discussion, let's call it ABCD. I started it in 2002, but someone bought the .COM of my company name in 1999 (ie, ABCD.com)... they have never used it, and will not reply to my email requests.
I own the .BIZ, .WS, and .CO of my domain, but obviously can't do much with them.
I recently found that I can buy the .NET of my company name (ie, ABCD.net), but it's not cheap. It's tempting, but there's still the concern that the owner of the .COM will launch a competing site and virtually bury me from people that think it's really me.
Last night, I discovered that there is an extension that matches the last 2 letters of my company name, and I may be able to buy AB.cd for about the same price as ABCD.net.
I find that interesting because it's very short, and the .CD extension is appropriate for my area so it should be easy to remember. Unless people don't immediately recognize it as a website address, or still see AB.CD and think ABCD.com.
What do you guys think? Would you buy and promote the ABCD.net, the 2-letter AB.cd... or neither?