Tradition!? (Let's all break into song) My question is why does it matter? After all, who pays attention and does it really affect anything beyond what you see in the browser bar? And using the argument that someone might notice a spoofed URL if it ends in something weird like .com.it, you are talking about people who click on links in emails saying "We need to transfer $5 million dollars...." Face it, changing domain[dot]com/whatever-blahblahblah to just domain[dot]com would probably only be noticed by webmasters.
Also, this sounds like a part of trying to convert/pressure all sites to use SSL, which I have nothing against, but who is Google or Apple or Microsoft or whomever to dictate to all of us how the internet should be.
Marshall