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Exact Match Domain - How much is it worth?

     
2:08 pm on Feb 2, 2015 (gmt 0)

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EMD's (Exact Match Domains) - is it still really worth it?

hello all,

I read on a few blogs that EMD's (Exact Match Domains) aren't really useful as it once was however, I am wondering why NameJet and Sedo lists .com keyword domains for so high and why are many bidding for so much on these names/keywords?

Q1) Would you prefer a keyword or a brand when purchasing a .com?

A few months ago I paid for a premium domain name initially purchased in 1995, i.e. example.com. (I paid more than the cost of a brand new Mercedes, my biggest and probably last investment on a domain)

The site is less than a year old and I'm still spending a couple thousand dollars for backlinks in order to enhance ranking. :(

Q2) I am now wondering whether or not it was a smart investment.

If I make it to page 1 on google I'd earn my initial investment in less than a year. (based on number of searches/mo and CPC). The bad news is I'm really short on money and basically risked all my savings on this site. It's too early to give up and I think I need to wait a few more months and also chip in a few more thousand dollars on advertising and backlinks.

Q3) Is it really too early to judge? Do I need to wait at least a year before seeing SEO results?


A little about my site:

My site is less than 10 pages and is a drop down directory categorized based on location. It has many many outward links to other websites.

Most competitors have a few hundred listings of their products and top 3 sites are amazon ebay and similar e-commerce sites selling this specific product.
3:50 pm on Feb 2, 2015 (gmt 0)

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Are you doing anything to drive traffic via social media?

If the products have strong visual interest, you might be able to gain some exposure by adding some pretty pages with product pictures to your site and then promoting those in social media.

Also, consider whether ten pages is really enough to present your existing content effectively, SEO-wise. Consider splitting some of the content into more pages that are each well optimized for longer tail searches.
5:10 am on Feb 3, 2015 (gmt 0)

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Are you doing anything to drive traffic via social media?
No not really. However, I manage another site which gets a lot of traffic via FB and I have advertised on that site.
Consider splitting some of the content into more pages...
I am having difficulty on that cause the main page consists of a map where the user clicks on the country and the map shows a listing (directory) of relating businesses. I am thinking of setting up an informative page which describes the product and how it is made, otherwise I am not thinking of developing an eCommerce site either although the domain is best for that use.
7:30 pm on Feb 3, 2015 (gmt 0)

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the map shows a listing (directory) of relating businesses


Is that content fully readable by the search engines?
6:08 am on Feb 4, 2015 (gmt 0)

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no it's not. also not view-able on smartphones.

But I also have some content below the map which describes the product (in 450 words)
9:10 pm on Feb 4, 2015 (gmt 0)

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The site is less than a year old


Last May's Panda 4.0 update gave many of my sites good boosts however new sites launched since then have had a terrible time getting any traction even though they have unique information and images.
6:45 am on Feb 6, 2015 (gmt 0)

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EMD's still work well in bing.
3:46 am on Feb 7, 2015 (gmt 0)

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I agree but Bing barely brings any traffic.
3:52 am on Feb 8, 2015 (gmt 0)

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Its worth it on terms that cost $10.00 ppc in adwords.
5:03 am on Feb 23, 2015 (gmt 0)

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