joined:Nov 3, 2006
EMD's (Exact Match Domains) - is it still really worth it?
I read on a few blogs that EMD's (Exact Match Domains) aren't really useful as it once was however, I am wondering why NameJet and Sedo lists .com keyword domains for so high and why are many bidding for so much on these names/keywords?
Q1) Would you prefer a keyword or a brand when purchasing a .com?
A few months ago I paid for a premium domain name initially purchased in 1995, i.e. example.com. (I paid more than the cost of a brand new Mercedes, my biggest and probably last investment on a domain)
The site is less than a year old and I'm still spending a couple thousand dollars for backlinks in order to enhance ranking. :(
Q2) I am now wondering whether or not it was a smart investment.
If I make it to page 1 on google I'd earn my initial investment in less than a year. (based on number of searches/mo and CPC). The bad news is I'm really short on money and basically risked all my savings on this site. It's too early to give up and I think I need to wait a few more months and also chip in a few more thousand dollars on advertising and backlinks.
Q3) Is it really too early to judge? Do I need to wait at least a year before seeing SEO results?
A little about my site:
My site is less than 10 pages and is a drop down directory categorized based on location. It has many many outward links to other websites.
Most competitors have a few hundred listings of their products and top 3 sites are amazon ebay and similar e-commerce sites selling this specific product.