How best to use purchased domain

[gomblue]

I purchased an expiring domain name that had been used by an authoritative organization. Call it: widgetsassociation.org. It ranked high in search listings for many years.

I own the generic name: widgets.com, which does not rank as well as it should.

Is there anything I can do with widgetsassociation.org to get widgets.com to rank higher? I could redirect traffic, but that traffic isn't going to likely create a lot of sales. Best option for me is to use it to get widgets.com to rank higher.

[gomblue]

Google Webmaster Tools - "change of address"?

[not2easy]

I'm not sure what you're asking here. Purchasing a domain that was highly ranked doesn't do anything for another site, even if the name is related - until you put content on the new domain and get it to rank highly again.

I don't see how GWT "Change of Address" would have anything to do with buying a new domain name. If you are planning to move all your existing content to the new domain, that won't change your content's ranking automatically. If your old site is not ranking as well as it should, try to find out why, and work on the issues that keep it from ranking well.

[gomblue]

I was thinking about creating a one page website on the expired domain, with a link pointing to my existing website. I didn't know if my existing site would "get credit" for being the sole link from the expired authoritative website domain. Sounds like the answer is "no"?

[usacustomers]

yeah man thats [expletive removed] you should be number one for your keywords I guess your being abused by search engines as well

[edited by: incrediBILL at 2:24 am (utc) on Jun 24, 2014]
[edit reason] no foul language, read the TOS [/edit]

[not2easy]

@gomblue, it may give you a teeny bump for a little while, but domain names don't have any inherent rank that isn't supported by links and content, it could hurt your underperforming site.

If you could fill the old domain with some content, even content taken from the wayback machine (assuming the old organization doesn't have that somewhere else.) that might be helpful to people interested in the organization, it could have some value in time.

It takes work and research to build something of value and not keyword leveraging as has been suggested. Keywords are not magic.

[RedBar]

I own the generic name: widgets.com, which does not rank as well as it should.

You need to get some quality, unique and authoritative information on your site. Copying and pasting information already in existence doesn't usually work, Google are trying hard to clamp down on such practices known as "scrapers", Bing doesn't seem to have this problem.

Some good research and hard work will get you there, it doesn't come for free simply because you own widgets.com