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Best practice for preventing ccTLD cybersquarting for an international

To prevent cyber squatting should we purchase loads of ccTLDs

11:43 am on Apr 29, 2014 (gmt 0)

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I want to get some opinions from you clever people on a very interesting quandary that we are currently having.

We are an international charity which operates in a number of countries.

In short the question is this: To prevent cyber squatting should we purchase [charityname].cctld in every territory that we operate in? Is this practice still recommended in terms of brand protection and reputation management?

This is NOT a question of SEO. We operate using [charityname].org/country and we are very happy with that. The question is just whether we should buy domains such as [charityname].ch [charityname].dk [charityname].jp [charityname].es etc.

Is there still any value in doing that?


12:40 pm on Apr 29, 2014 (gmt 0)

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Ideally, register the domain in the ccTLDs of the territory in which you operate. It can be expensive but it is better to be safe than sorry. The main ones to consider are the open ccTLDs where anyone can register domains. The managed ccTLDs (where some kind of entitlement has to be demonstrated before a domain is registered) are slightly lower in terms of risk.