Long time viewer, first time poster.
We have a couple of ecommerce websites that we run under our company name. We currently have about 4000 SKU's that we stock and ship.
Years ago, we bought numerous keyword domains with intentions of someday implementing them. Each of the keyword domains is a specific product niche within our product line. Most are the generic term, but some are the brand name and the product.
We are getting to the point that next year we want to start developing these sites. So here is my question.
In your opinion, what is the best way to develop these sites? They are currently dormant and just redirect to our main site. No adsense or anything. Parked with godaddy.
Here are some options that we are debating.
1. Take the keyword domain, develop it so that is shows the products that we sell of this niche, and it links back to our main website for purchase. Or, have a stand-alone website not linking back to our site, but is itself another ecommerce website (This scenario would be most costly and consuming, as we do have 30+ domains and don't really want 30 websites to maintain).
2. Hook into a Distributor that dropships these products. It would expand the product line. Initial set-up would be costly, but pretty much runs itself afterwards. But, it seems everyone does this these days, and the margins are thin on this type of set-up anymore it seems.
3. Put adsense (or comparable) on these pages with some content. Haven't really thought more on how this would work.
Would appreciate your thoughts on the best way to go about developing these sites in the future, and what you would do. Thank you.