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Unused Domain Names

How to best utilize them

3:07 pm on Oct 15, 2013 (gmt 0)

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Long time viewer, first time poster.
We have a couple of ecommerce websites that we run under our company name. We currently have about 4000 SKU's that we stock and ship.
Years ago, we bought numerous keyword domains with intentions of someday implementing them. Each of the keyword domains is a specific product niche within our product line. Most are the generic term, but some are the brand name and the product.
We are getting to the point that next year we want to start developing these sites. So here is my question.
In your opinion, what is the best way to develop these sites? They are currently dormant and just redirect to our main site. No adsense or anything. Parked with godaddy.
Here are some options that we are debating.
1. Take the keyword domain, develop it so that is shows the products that we sell of this niche, and it links back to our main website for purchase. Or, have a stand-alone website not linking back to our site, but is itself another ecommerce website (This scenario would be most costly and consuming, as we do have 30+ domains and don't really want 30 websites to maintain).
2. Hook into a Distributor that dropships these products. It would expand the product line. Initial set-up would be costly, but pretty much runs itself afterwards. But, it seems everyone does this these days, and the margins are thin on this type of set-up anymore it seems.
3. Put adsense (or comparable) on these pages with some content. Haven't really thought more on how this would work.

Would appreciate your thoughts on the best way to go about developing these sites in the future, and what you would do. Thank you.
11:45 am on Oct 16, 2013 (gmt 0)

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What have you done to track traffic from the domains? Do they each redirect to specific product pages? I'd start by considering dumping those domains that do not pay for themselves by generating sales leads.
1:12 pm on Oct 16, 2013 (gmt 0)

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We haven't done anything yet with them. We just own them and are currently parked. Dumping them is not really an option as most are premium keywords in our niche, and competitors would snatch them up. We (or I) just haven't had time to implement them yet. Examples are Bluewidgets.com, Brandwidgets.com and widgetaccessories.com. Some are top level keywords for our industry.
Just wondering before we start developing these sites what others think.
2:57 pm on Oct 16, 2013 (gmt 0)

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First, I would not park them with godaddy. There are far better ways to park a domain with other parking companies who you don't have to pay to park.

Do you really need to develop those domains?
Consider that by owning them you are keeping them out if the hands of competitors and affiliates.

I would not develop a domain unless you feel you have enough content to warrant a domain and a whole new site. If it is just for certain products then you might be better off just redirecting them. You wouldn't want a bunch of doorway domains with little content on them pointing to your current site.
4:28 pm on Oct 16, 2013 (gmt 0)

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Yes, that is why we had been sitting on them for so long. Never really wanted to do adsense since it would be advertising our competitors. Never wanted to create a bunch of thin content product pages linking to our sites (we actually did do one 6-8 years ago and it did tremendous, but not so much in the last 3-4 years since Google Panda). Have no desire to sell the domains either.
So you believe we are doing the correct thing by just sitting on them and waiting to do an entire site centered on those specific niches? That's what we feel, but it seems we are also squandering opportunity. (we've been sitting on these for 12-15 years now). Just wondering what others think as well.

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