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Marketing in Multiple Cities - Main Domain w/subs or Separate?

11:14 pm on Sep 8, 2013 (gmt 0)

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I'm going to be building out 5 local directories (to start) to market businesses. Would it be better to have one master domain with cities as sub-domains (e.g. www.mydomain.com/first-city) or separate, keyword targeted domains that focus on one city? What are the ups and downs to either?
1:22 pm on Sept 11, 2013 (gmt 0)

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Without knowing too much about the overall site / business goals, I'd personally go the subdirectory route (subdomain would be city.domain.com not domain.com/city). The reason I say the subdirectory route is because I can see maintaining 5 separate domains (possibly more in the future) quite the headache and I feel you'll get more SEO value out of keeping everything under one umbrella. Just my opinion but I'd like to hear what others have to say.